President’s Message

Be Heard: IABC launches new brand identity

Almost 18 months ago, IABC members from around the world began working together to describe the value the association brings to our members, our profession and the broader business community.

Since that time, more than 3,000 IABC members have participated in a variety of input opportunities ranging from online membership surveys, discussion groups and focus groups. The result of this effort is a sound bite capturing the essence of the IABC story.

At the Leadership Institute in January, leaders from around the world were among the first to experience the association’s new brand identity. Much more than a logo or just a tagline, Be Heard™, reflects not only what we do, but also the impact we as communicators make in the business world.

You will be hearing a lot more about Be Heard™ throughout the course of this year. It’s a simple way for us to express the key value we deliver: to inspire, develop and empower communicators. That’s a critical component of the work we do and the experiences we share…and a key reason that IABC is the association of choice for global communicators.

Susan Karnstedt
President SV-IABC
susan@karnstedt.net

Mark your Calendar – Upcoming Events

IABC April Event & Lunch at Symantec, Corp:  
Crisis Communications: What you need to know before it’s too late.

Event Description:

Nobody expects a crisis; only the thoughtful few prepare for them. Yet almost seven out of 10 communicators with crisis communication plans said they used their plans last year, according to a survey commissioned by the IABC.

Join your colleagues April 12 at Symantec Corp.’s briefing center in Mountain View for a panel discussion on crisis planning, preparation and avoidance - featuring Liz Guthridge, author of Leading People Through Disasters: An Action Guide for Preparing for and Dealing with the Human Side of Crises; Lawrence (Lonnie) Hurst, manager of Intel Corp.’s Issue Prevention and Management (IP&M) team, and other seasoned professionals who will share their tips and experiences.

Crises can come from any direction – whether it be an unexpected natural disaster; a critical computer outage that takes down customer support or just bad publicity stemming from an internal scandal. Make sure you are prepared

EVENT DETAILS 

2007 IABC International Conference, New Orleans, June 24 – 27
Jazz up your career!
Energize your career and fall in love with New Orleans all over again at the IABC International Conference, 24 - 27 June. Build knowledge and your professional network through experiential learning at the communication profession’s most innovative conference.

Chapter Happenings

Congratulations to our 2007 SV-IABC Scholarship Winners!
Congratulations to local students Kendall Lane, a junior at Santa Clara University, and Cindy Yan, a San Jose State University junior, recipients of 2007 SV-IABC scholarship awards.  Each year, SV-IABC awards scholarships to local university students pursuing careers in the field of communications.  Winners receive a $2500 scholarship and a one-year membership to IABC.

“Business communication is a rapidly growing field, especially in Silicon Valley, and these students will be the next generation of leaders in our discipline,” said Miesha Hardy, Vice President of Education for the SV-IABC Executive Board.   “Our chapter is impressed with the growing level of interest in our student membership and the caliber of scholarship applicants this year.  We’re pleased to recognize Cindy and Kendall, both outstanding students passionate about careers in communication.”

For more information about student membership and the SV-IABC Scholarship program and student relations, visit http://sv.iabc.com.

Silicon Valley Job Opportunities

Find these and more listed on the IABC Jobs page:

• Corporate Communications Expert, Education Finance Partners, San Francisco

• Conference and Speaker Manager, IABC, San Francisco

• International Investment Writer, Franklin Templeton, San Mateo

• Communications Project Manager, Federal Home Loan Bank, San Francisco

• Change Implementation Associate, Towers Perrin, San Francisco

• Public Information Officer, City of San Jose, San Jose

• Mutual Funds Marketing/Writing/PR, M Squared Consulting, San Francisco

• Customer/Partner Reference Program Manager, SAP, contact Kelly Schwager
  

Questions, comments or ideas? Contact SV-IABC.

About the IABC Silicon Valley
For nearly three decades, the Silicon Valley Chapter of the International Association of Business Communicators (SV-IABC) has provided a professional network and learning community for hundreds of Bay Area communicators committed to delivering strategic, integrated communications. SV-IABC brings together a passionate group focused on improving organizational effectiveness and delivering measurable results. In an environment fueled by innovation and growth, our members represent diverse disciplines within communications. For more information visit: sv.iabc.com