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President’s Message
Increasing Value for Members, Volunteers & Sponsors
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Susan Karnstedt
President, SV-IABC |
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While it’s early in the year, I want to take this
opportunity to highlight some of SV-IABC’s ’07
wins.
For starters, IABC National recognized our chapter with
a 2007 Chapter Management Merit Award at the Leadership
Institute held in San Diego. Many thanks to Past President
Ron Schmidt who spearheaded our chapter entry. I encourage
you all to read more from Ron on this special acknowledgement.
The February 8 panel discussion at HP featured blogging
experts Alison Watterson HP.com’s Editor-in-Chief
and Jeanette Gibson from Cisco’s New Media group.
The engaging interchange provided insight into the future
of this cutting edge technology and the implications for
our field.
Attendee feedback from the January 11 event at eBay was
excellent. Not only did we receive some terrific recommendations,
but early indications from our survey suggest that it was
our best event EVER.
But that’s not all. Thanks to the efforts of John
Robertson in the newly created role of VP of Partnership
and Sponsorships, our January event was sponsored by ROI
Communications, which helped to significantly subsidize
member registration fees. And in the spirit of SV-IABC’s
newly created partnership with PRSA, we are in the process
of planning our first joint event.
Currently, the board is in the process of finalizing chapter
goals and objectives for ’07 so if you’ve been
thinking of joining, now is a great time; the membership
application fee will be waived for new members joining
and lapsed members re-joining in February. If you’re
already a member and would like to get more involved, please
contact Yvonne
Thomson to find out more about
volunteer opportunities.
I would like to sincerely thank board members, volunteers
and sponsors for contributing to our many major accomplishments.
It’s been said that one way to keep momentum going
is to constantly set higher goals. Achieving these greater
goals will be our continued challenge. But with momentum
behind us, I am confident that - working together as a
unified team - there is nothing that can stop us from taking
SV-IABC to the next level.
Susan Karnstedt
President SV-IABC
susan@karnstedt.net
Mark your Calendar – Upcoming Events
March 8 Save
the date – Naked
Conversations: Robert
Scoble Shares His Experiences with Blogging, Podcasting & Video-podcasting
Join your colleagues on Thursday, March
8 at NetApp’s Executive Briefing Center for an
evening with video podcaster and blogger Robert Scoble.
Scoble will talk about his experience
as a company blogger for Microsoft, the new world of
video-podcasting and how the Web’s new social media
are engendering an intense two-way dialogue between content
creators and their audience.
And, fresh off the campaign plane of presidential
candidate John Edwards, he’ll likely talk about
the coming impact of podcasters and bloggers on the upcoming
presidential election.
Scoble, according Wikipedia, is a technical “evangelist,
author, and host of the “Scoble Show,” a
video-podcast on Podtech.net, a Palo Alto company. The
show takes a “plain English” look at a wide
variety of cutting-edge technology issues and products.
Scoble first rose to prominence a few
years ago as the author of his blog, the “Scobleizer,” which
he wrote while he was employed as a technical evangelist
at Microsoft.
According to The Economist, Scoble, “succeeded
where small armies of more conventional public-relations
types have been failing abjectly for years: he
has made Microsoft, with its history of monopolistic
bullying, appear marginally but noticeably less evil
to the outside world.”
He is also the co-author (with Shel Israel)
of Naked Conversations: How Blogs are Changing the
Way Businesses Talk with Customers.
| Date: |
Thursday, March 8, 2007 |
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| Time: |
6:30 p.m. to 7:15 p.m. – Registration/Informal
Networking/Cocktails/Appetizers
7:15 p.m. to 8:00 p.m. – Robert Scobel Presentation/Q&A |
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| Place: |
NetApp Inc., 495 E. Java Drive (off
Rt. 237), Bldg. 1, Sunnyvale, CA
Directions are available at http://www.netapp.com/company/hq.html.
Please park outside Main Building 1. For
security purposes, please check in at the lobby.
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Cost: Pre-registration before noon on
Monday, February 5: $20 members, $40 non-members, $10
students (with valid ID) Non-members welcome!
Should you need to cancel, please access. Please note:
SV-IABC is unable to offer refunds less than 72 hours
in advance of the event. Register
online.
Reminder: February 2007 is a Worldwide Membership Month!
For
new members joining and lapsed members re-joining, the
membership application fee will be waived for those enrolling
in February. Remember, this offer is valid
only for applications submitted to SF Headquarters during
February. Get
more info on Membership.
Chapter Happenings
Going once, going twice…Get your
Melcrum registration for less, on eBay!
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=180083952996
Melcrum’s Strategic Communication Management Summit
is happening March 27-28 at the Crowne Plaza in Union Square,
San Francisco. Melcrum donated one paid registration
pass to be auctioned by the Silicon Valley Chapter
of IABC. Registration goes for $1,799 on the
Melcrum web site, so this is a great opportunity
to attend for less!
If you are a communicator and haven't been to a Melcrum
event, now is your chance! They hold the best conferences
in our profession -- typically smaller, with higher profile
speakers and much more time dedicated to networking
and interaction.
On the agenda are speakers from Qualcomm, Ford,
Wachovia and Genentech, as well as a number of excellent
industry consultants. You can see the full agenda
here: www.melcrum.com (note: you'll
need to register to view).
Visit eBay today to cast your bid: http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=180083952996
Silicon Valley Chapter
Wins 2007 IABC Chapter Management Award
By Ron Schmidt
SV-IABC is pleased to announce that our chapter received
a 2007 Chapter Management Merit Award in Leadership Development
from IABC National. Phillip Davis, VP of Programs, and
I attended IABC's 2007 Leadership Institute in San Diego
last month and accepted the award at a ceremony during
the conference.
The Chapter Management Awards recognize the leadership
abilities, management skills, creativity and teamwork of
outstanding volunteer chapter leaders worldwide. Awards
were given in six categories: Membership Marketing, Professional
Development, Financial Management, Leadership Development,
Communication and Community and Educational Involvement.
The Leadership Development award is given to a chapter
that applies best practices investing in the development
of their volunteers and ensuring the long-term health of
their chapter and IABC as a whole. Our chapter's 2006 board
spent considerable time identifying challenges in these
areas and updating processes to better serve the needs
of our membership and remain viable in the future. For
example, the changes we made included:
- Expanding the number of board positions
from 9 to 12 based upon the chapter's strategic area
of focus (added VP of Volunteers, VP of Sponsorship and
split VP Community/Education into two positions)
- Recruiting two student directors for
2007 to work with the VP of Education
- Retaining half of the board members for
2007
- Updating the chapter website to include
detailed content on volunteer positions
- Streamlining procedure for board member
goals and chapter planning
- Increasing our membership by 8 percent
in 2006 (149 to 161 members)
Under Susan Karnstedt's leadership this year, we will
continue our efforts to further broaden our offerings
to meet the diverse needs of chapter members and invest
in the future of our chapter.
View the complete
list of 2007 Chapter Leadership Award winners.
Silicon Valley Job Opportunities
Find these and more listed on the IABC
Jobs page:
Questions, comments or ideas? Contact
SV-IABC.
About the IABC Silicon Valley
For nearly three decades, the Silicon Valley Chapter of
the International Association of Business Communicators
(SV-IABC) has provided a professional network and learning
community for hundreds of Bay Area communicators committed
to delivering strategic, integrated communications. SV-IABC
brings together a passionate group focused on improving
organizational effectiveness and delivering measurable
results. In an environment fueled by innovation and growth,
our members represent diverse disciplines within communications.
For more information visit: sv.iabc.com
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